Paddy Power has enlisted brand ambassador Peter Crouch, as well as personalities including Colm Meaney, Abbey Clancy and Shaun Williamson, to star in the brand's Cheltenham Festival 2023 ad.
The comedic ad recreates a famous scene from The Gangs of New York film, and Meaney commented 'These are so enjoyable to do because good humoured sports banter like that between rivals is always going to be fun. Peter Crouch was terrific. I was obviously familiar with his football career having followed it for years, so I was delighted to meet him - not forgetting our friend Shaun Williamson, who is so funny'.